Are your website, business card, and marketing headshots out of date? Can you remember the last time you had a professional headshot taken?
How important do you think a first impression is? There’s a good chance you will make a first impression without being present. Do you have a current headshot portrait capable of making a great first impression?
Studies have shown, people are more likely to develop new relationships because they viewed photos which helped instill a level of comfort and confidence. If someone gave you a business card for a company you considered doing business with, and there was an unprofessional photo resembling a mug shot on it, would you contemplate looking for another option? People often “virtually” meet others before actually meeting face to face. An unprofessional portrait can actually do more harm than good. People are visual by nature, and your headshot photos must portray friendly and confident personalities as well as have the ability to promote who you are and what you do.